Hi, I'm Gaëlle.
I am a seasoned social media strategist committed to elevating your online presence.
Since earning my Master's degree in Advertising and Commercial Communication in 2020, I have worked as an in-house strategist for international corporations like Groupe Atlantic and Edenred to creative talents such as Stromae and fashion pioneers like Mosaert and Neuville.
These experiences have enriched my ability to craft compelling content that not only captures attention but drives meaningful engagement and sales.
Now, I specialize in developing tailored strategies that boost brand awareness and foster genuine connections with your audience.
By handling the intricate tasks of content creation and community management, I free you up to focus on other critical aspects of your business. My approach is results-driven, leveraging the latest trends to ensure your brand stands out.
Let's work together to take your social media presence to new heights, helping you save time and enhance the value of your offerings to your audience!
Services available in French or English.
Services
Social Media &
Content Audit
Consultations
Social Media Content Strategy & Plan
Social Media
Management
Website Design
Content Creation
Short form
video scripts
Copywriting
Resume
Social Media & Content Officer
Edenred Belgium
Nov. 2023 - Current
Content & Community Manager
Mosaert Label & Stromae
Oct. 2022 - Apr. 2023
Communication & Social Media Marketeer
Groupe Atlantic Belgium
Fev. 2021 - Aout. 2021
Social Media & Digital Marketing Consultant
Neuville Bags
Fev. 2020 - May. 2020
Social Media Consultant
Belgibeer
Sept. 2019 - Dec. 2019
EDUCATION
Bachelor of Applied Communications
2015 - 2018: IHECS
Masters Advertising & Commercial Communications
2018 - 2020: IHECS
Polina Nioly Managers course
Apr 2024 - Jun 2024
TOOLS & Technologies
Adobe suite, CapCut, Meta scheduling tools, Later, Metricool, Notion, Canva
Case study #1
- Conducted research to find trending topics in the music industry.
- Increased brand awareness & audience engagement on TikTok & Instagram before the album release.
- Content planning for an average of 3 days a week.
- Monitored online presence to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
Case study #2
- Established a social media strategy to attract new followers and to foster connections with existing audience.
- Tracked social media trends and adapted it to the brand.
- Created unique and engaging content for their Instagram.
- Captured and analyzed social media metrics, website traffic and sales and prepared monthly updates and reports to recommend proactive adjustments.
- Identified influencers to promote and engage in brand activities.
- Grew Instagram account to 10K in 3 months.
Case study #3: Edenred
- Developed and executed a comprehensive content strategy tailored for Instagram and TikTok, enhancing brand engagement and follower growth.
- Crafted targeted content recommendations, fostering a cohesive and appealing digital presence across Instagram & TikTok.
- Generated dynamic content and copy, contributing to both social media platforms and the company’s blogs, thereby strengthening the brand's narrative and online footprint.
- Designed and implemented a content calendar, ensuring a consistent and timely release of materials aligned with brand goals and promotional cycles.
- Conducted thorough analysis and reporting on social media performance and audience trends, utilizing insights to refine strategies and optimize content impact.
WANT TO WORK WITH ME?
Send me an email at gaelle@studiocools.co